Aberdeen Research reports that companies that are best-in-class at sales and marketing alignment experienced an average of 20% growth in annual revenue.
Too often we think of selling and negotiating as two separate ends of a timeline. In truth, they exist together on a spectrum. Every moment of selling involves some amount of negotiating. Therefore, every conversation places another brick in the road toward closing a sale.
A few weeks back I made this short rant on Linkedin which was sparked by a ton of proven, enterprise sales comrades I’ve talked to or known through the years who were miserable with their sales roles at their startup and want OUT.
From buyer personas to feature preference surveys, Price Intelligently Co-founder and CEO Patrick Campbell offers indispensable tips on how to get pricing right.