Sales and Marketing Alignment: The Results Can Be Enormous

Aberdeen Research reports that companies that are best-in-class at sales and marketing alignment experienced an average of 20% growth in annual revenue.

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Winning The Sale Without Thinning The Sale

Too often we think of selling and negotiating as two separate ends of a timeline. In truth, they exist together on a spectrum. Every moment of selling involves some amount of negotiating. Therefore, every conversation places another brick in the road toward closing a sale.