How SaaS Companies Can Project Monthly Revenue Using NPS – Retently

Monthly recurring revenue, or MRR, can be notoriously difficult to calculate accurately. As customers join and cancel, projecting your monthly recurring revenue for two, three or six months into the future can be a serious challenge, even for the most data-focused businesses. Add upgrades, downgrades and discounts into the picture and staying on top of…

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The Biggest Leakage in a SaaS Marketing Funnel and How to Fix It – MarketingProfs

Considering how important it is to nurture free-trial, freemium, and paying users, it’s surprising that more than half of the SaaS companies we’ve worked with at my company opt to leave important nurturing and upsell tasks in the hands of the product team. And, often, that process is broken—in two ways:

The user database for…