5 B2B Marketing “Truths” That are Dragging CMOs Down – LinkedIn

These are the B2B marketing “truths” I’m bringing down the curtain on today:

“Truth” #1 – Outbound is not effective
“Truth” #2 – Dedicated landing pages work best
“Truth” #3 – You can build your social entities organically on Social
“Truth” #4 – LinkedIn advertising is ROI positive
“Truth” #5 – Having intricate analytics tools…

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