How Marketing Ops Pros MacGyver MarTech to Get More Done | CustomerThink

Here are some responsible steps marketing operations practitioners can take when faced with a technology challenge or limitation.

1) Schedule Time with Your Tech Providers to Discuss their Product Roadmaps
2) See if another part of your stack can solve it
3) Reach out to peers to Ask how they’ve solved it
4) Implement a…

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Optimizing the Marketing Operations (MO) Function – MarTech Advisor

“No matter what size company you are, no matter what industry you are in, the role of marketing is forever changed because of new level of marketing accountability, the age of the digital customer and the pervasive set of new marketing technologies. Let me leave you with 5 key take-aways.
MOGs will continue to grow…

Make it Matter: Strategically Tackling Marketing Ops | CustomerThink

Get involved with planning – Strategy is not an afterthought or something you can jump into midway. Ops needs to be involved with every aspect of growth strategy – from defining goals and developing execution plans to analyzing results and making recommendations to improve outcomes. Build alliances across the organization – Marketing ops leaders need…