New Forrester Wave Finds That Midmarket Companies Want Enterprise Features At A Small Business Price · Forrester

“Today’s midsize B2B firms are looking for data-driven, enterprise-quality commerce technology at a small-business price that supports:Full-spectrum selling. B2B customers today interchangeably use both self-serve and full-service buying options. Midmarket B2B sellers must operate solutions that meet the idiosyncratic needs of business customers who often prefer to buy without talking to sales reps, but who…

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