The Qualities of an Effective CMO – MarketingProfs

Senior marketers say the most important quality/ability of a successful CMO is to be the voice of the customer at the leadership table. Check out what else the CMO Survey discovered.


What CMOs Need to Know About Sales & Marketing Ops – Chiefmarketer

As smart CMOs figure out they need a new way to organize, some new terms that describe new organizational structures have been born. Consider these:

Smarketing and SMOPS – This evolutionary function combines sales ops and marketing ops, thereby creating a true line of sight to the entire customer journey that enables almost real-time response…