It’s no secret that there is often tension between sales and marketing at B2B organizations. This situation is only exacerbated by the oft-present silo mentality, where departments operate as individual units. In fact, Forrester data shows that only 8% of B2B companies have tight marketing and
CEOs understand that the importance of the sales organization extends much farther than just closing deals. Because the sales organization represents the first point of live and personal interaction with your buyers, it’s critical to your brand perception.