Marketing

ScribbleLive: How Experimentation Keeps Brands Competitive – Even Against Players Like Google

 

“Consider the site whatismyip.com – I wonder how much traffic [it] lost when Google started showing a user’s IP on the search engine result pages? Likewise, online calculators and the like. If your business is based on simple answers that the search engine can deliver, then you are on shaky ground,” Miller said. “But recruitment? Travel? I am not sure Google can provide all the answers here. Certainly, the recruitment industry is built on relationships and trust. A search engine or AI system can’t replace everything that human does in these industries (yet at least). We live in disruptive times. Things are changing. Rapidly. The businesses of tomorrow are the ones that will adapt to and benefit from the changes of today.”

 

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