Years ago I was put into a situation where we acquired a company, and had to very quickly merge sales teams. This means new comp plans and quotas and a host of other things that are needed to get the sales team up and running. There was really no choice in the matter–we had to drop what we were doing. If we didn’t, we would have been looking at a loss of focus, missed quotas, and the kind of churn you don’t want to see during an acquisition period. Having a prioritization plan left us room for those Cognitive Non-Routine, urgent tasks that are so strategic for any company.