This Is How We Generate Qualified Leads on the Drift Blog

These days the buyers have all the power. And that’s why we decided to build a new lead generation strategy for our blog. We needed to adapt to meet this new reality.

Just imagine if I ended this blog post right here and said, “Alright, want to learn more? Go to this page and enter your name and email and phone number and company name and company size and we’ll let you download this PDF document.”


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