How do you get a referral from your existing customers? It’s actually quite easy with a little bit of planning.
While there is not an exact number, the general rule of thumb is that it costs between 4x to 10x more to acquire a brand new customer rather than than selling into your existing base, proven time and again here, here, and here. That means it’s significantly more cost effective to grow organically from whom you already have.
Here are some tactics you can work into your business starting today to grow your business from customer referrals.