We Analyzed 1,000 Emails & Voicemails to Understand How the Top SaaS Companies Chase Enterprise Deals. | OpenView Labs

Becoming a martech mastermind: Agility, proficiency and accountability

In the fast-growing martech space, how do you become a marketing technology mastermind? Contributor Andy Betts takes a look at the skills you need to win in this ever-evolving landscape.

How to Create Viral Content with Studies in Neuroscience and Past Data

According to virality expert Jonah Berger, a marketing professor at Stanford University, the key to viral content is emotional arousal, particularly that evokes high-arousal emotions, like joy or fear. However, a new research by Jacopo Staiano of Sorbonne University and Marco Guerini of Trento Rise

Industry Insight: New Technologies Will Disrupt Marketing Automation – PC Mag

PCMag: Where do you think AI and ML will take MA over the next five years? What new features and opportunities will they give marketers?

Michelle Huff of Act-On: ML will act as marketers’ co-pilot in their decision making and campaign execution process. AI will influence when, what, and where to engage with buyers and…