How Marketers Lie to themselves, With Numbers

As marketers try to always improve their Key Performance Indicators (KPIs) they are grossly overlooking what is fact and what is blind luck.

Sourced through Scoop.it from: www.semrush.com

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s