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Account-Based Sales (ABS) is one of the hottest topics in enterprise sales strategies. It’s a strategy that focuses all of your attention towards landing that
PCMag: Where do you think AI and ML will take MA over the next five years? What new features and opportunities will they give marketers?
Michelle Huff of Act-On: ML will act as marketers’ co-pilot in their decision making and campaign execution process. AI will influence when, what, and where to engage with buyers and…
Here are some responsible steps marketing operations practitioners can take when faced with a technology challenge or limitation.
1) Schedule Time with Your Tech Providers to Discuss their Product Roadmaps
2) See if another part of your stack can solve it
3) Reach out to peers to Ask how they’ve solved it
4) Implement a…