Where Are You on the Growth Marketer’s Hierarchy of Skills?

Hubspot’s Scott Tousley shares the internal career progression framework
he’s used to build competitive skills and a career path on their growth
marketing team.

When I joined HubSpot’s growth team in 2014, led by Brian Balfour, I felt
wildly unqualified. I had one skill. I (sort of) understood content
marketing. That was it.

That’s why, after many hours of deliberating this topic, and fine-tuning
feedback from other intelligent growth marketers, I’m happy to share the
internal career progression framework we use at HubSpot.


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