I started my career out as a “product guy.” But about 4 years ago I
realized that product was a small piece of the startup puzzle. I became
fascinated with how products were growing. Thus, my journey on learning
growth and customer acquisition began. Here is the step by step guide I
wish I had when I started to learn customer acquisition.
Sourced through Scoop.it from: brianbalfour.com
A classic read from 2013.