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How To Become A Customer Acquisition Expert

I started my career out as a “product guy.”  But about 4 years ago I
realized that product was a small piece of the startup puzzle.  I became
fascinated with how products were growing.  Thus, my journey on learning
growth and customer acquisition began. Here is the step by step guide I
wish I had when I started to learn customer acquisition.  

Sourced through Scoop.it from: brianbalfour.com

A classic read from 2013.

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