The Keys to Customer-Centric Sales Discovery

Diving into the new SiriusDecisions Demand Unit Waterfall

Columnist John Steinert discusses the new SiriusDecisions Demand Waterfall, which helps align sales and marketing on what B2B demand really is and how to find it through the concept of the “Demand Unit.”

The Biggest Leakage in a SaaS Marketing Funnel and How to Fix It – MarketingProfs

Considering how important it is to nurture free-trial, freemium, and paying users, it’s surprising that more than half of the SaaS companies we’ve worked with at my company opt to leave important nurturing and upsell tasks in the hands of the product team. And, often, that process is broken—in two ways:

The user database for…

MarTech Everywhere, but Not Enough to Support the Business of Marketing | CustomerThink

Sam Melnick | Oct 24, 2017 93 views No Comments The air is crisp, pumpkins are showing up on your neighbor’s front porch, and its fall conference season. This year, MarTech Boston 2017 brought well over a thousand attendees to my hometown.