Hubspot’s Scott Tousley shares the internal career progression framework
he’s used to build competitive skills and a career path on their growth
marketing team.
When I joined HubSpot’s growth team in 2014, led by Brian Balfour, I felt
wildly unqualified. I had one skill. I (sort of) understood content
marketing. That was it.
That’s why,…
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In a survey of Fortune 500 marketing professionals carried out by LiveWorld, 52% of respondents thought that advances in technology would allow them to engage in meaningful two-way conversations with their customers. Social media, messaging apps and, in particular, chatbots are seen as effective tools to usher in ‘conversational marketing’.
Conversational marketing is the shift away from brands trying to dictate to customers how to think and feel about products and services. Instead, through the use of chatbots, auto-responders and tech that integrates live agents, brands can actually converse with their customers in real-time, leading to personalised experiences and lots of lovely data on consumer intentions and behaviours.
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