Scaling the Revenue Engine — Chapter 19: Mid Funnel

Video Marketing through the Sales Funnel: The What, How and Where of Converting with Video – Social Garden

Video isn’t just for generating brand awareness. Click here to learn how you can utilise video marketing through the sales funnel.

Aviso Launches AI-Driven Sales Forecasting Platform – Demand Gen Report

“Aviso Sales Vision is an AI-driven sales forecasting and visibility platform that aims to give CROs and sales operations leaders 360-degree visibility into sales forecasts, pipeline health and sales performance.

Aviso Sales Vision is designed to provide sales executives and operations leaders real-time data and insights for greater control of quarterly performance and the ability…

Martech Now A $34B Industry, Represents 16% Of Marketing Budgets – MediaPost

Marketers are currently spending an average of 16% of their marketing budgets on technology, according to an analysis of the so-called “martech” market released this morning by London-based WARC. That percentage, which has presumably grown in recent years as a result of an increasing reliance on data-based and programmatic technology, coincidentally is close to the…