ABM Shouldn’t Be A Wish-List – 5 Steps For Account-Based Revenue Gen – Integrate

1. Always Start With Total Available Market (TAM)

2. Prioritize TAM By Market Segments Based On Existing Customer Success

3. Use Predictive Analytics Tools And Intelligent Data Sources To Identify Accounts Most Likely To Buy And/Or To Be In-Market 

4. Match Data And MarTech Up With Your Sales Team’s Wish List 

5. Drill Into Decision-Maker Personas Within Target Accounts

Sourced through Scoop.it from: www.integrate.com


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s