ABM Shouldn’t Be A Wish-List – 5 Steps For Account-Based Revenue Gen – Integrate

1. Always Start With Total Available Market (TAM)

2. Prioritize TAM By Market Segments Based On Existing Customer Success

3. Use Predictive Analytics Tools And Intelligent Data Sources To Identify Accounts Most Likely To Buy And/Or To Be In-Market 

4. Match Data And MarTech Up With Your Sales Team’s Wish List 

5. Drill Into Decision-Maker Personas Within Target Accounts

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