The State of B2B Marketing Automation in 2017 – MarketingProfs

Most B2B marketers are already using or plan to use some form of marketing automation technology. See how and why marketers are using automation tech and the challenges they’re facing.

Sourced through Scoop.it from: www.marketingprofs.com

A top-line summary of the recently released Econsultancy/Act-On study. It’s an important study, although I’m not quite certain if the sample is sufficient.

 

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