As smart CMOs figure out they need a new way to organize, some new terms that describe new organizational structures have been born. Consider these:
- Smarketing and SMOPS – This evolutionary function combines sales ops and marketing ops, thereby creating a true line of sight to the entire customer journey that enables almost real-time response and shared insights.
- Revenue Operations or Rev Ops – Another transformational role, this function looks at all revenue points and sets up the operations to support revenue attainment across the entire customer life cycle. Rev Ops tends to include every part of the company that touches the customer from customer service to sales to marketing – any touchpoint that can help create revenue.
- Customer Ops – This is an expanded view of the more traditional customer operations job that provides a holistic and connected view of the entire customer life cycle.
Sourced through Scoop.it from: www.chiefmarketer.com
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