Considering how important it is to nurture free-trial, freemium, and paying users, it’s surprising that more than half of the SaaS companies we’ve worked with at my company opt to leave important nurturing and upsell tasks in the hands of the product team. And, often, that process is broken—in two ways:
The user database for the product isn’t synced with the salesforce automation and marketing automation platforms.
The users’ activities in the product are not visible in the marketing and sales systems.
Sourced through Scoop.it from: www.marketingprofs.com