Marketing operations might be a new concept to you (in which case, I’d recommend reading “What is marketing operations?”). But the folks who’ve been doing this for a while are incredibly excited about how far this discipline can go. For three big reasons:
1. Marketing Operations isn’t just a reporting team anymore—it’s a tech strategy team
2. There’s way more great data to work with
3. Everyone is united around a shared view of pipeline
Marketing operations has come a long way. So much so, that marketers are coming up with all sorts of new names for it, like performance marketing, revenue marketing, and even marketing data management. Whatever you want to call it, the operation that manages a business’s data and marketing technology has never been more important to B2B marketing.
Sourced through Scoop.it from: www.marketingprofs.com
Marketing Operations will eventually become the centerpiece to Marketing.