Design Thinking: How User Experiences Change User Expectations

Changing customer expectations open up new business model opportunities. Think how Uber and AirBnB have changed our personal experiences with respect to car transportation and house sharing, or how Amazon has changed our personal experiences with respect to product selection and delivery, or how Netflix has changed our personal experiences with respect to on-demand entertainment. These changing personal experiences are the source of business model disruption and customer disintermediation.

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WHY THIS IS IMPORTANT

I found the diagram to be quite interesting in that machine learning algorithms approach problems in a completely different way than humans do. Mostly because AI and machine do not “understand” the problem they are addressing but are simply applying rigorous analysis of data. In any case, the link between the two approaches is very very interesting.

See this recent blog post post that explains a bit more what I mean by machines don’T understand the problems they solve: http://fmcs.digital/blog/todai-robot-ai-project-performed-in-top-20-on-entrance-exam-u-tokyo-without-understanding-a-thing/

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