Make it Matter: Strategically Tackling Marketing Ops | CustomerThink

  • Get involved with planning – Strategy is not an afterthought or something you can jump into midway. Ops needs to be involved with every aspect of growth strategy – from defining goals and developing execution plans to analyzing results and making recommendations to improve outcomes. 
  • Build alliances across the organization – Marketing ops leaders need to work closely with Sales Ops, Customer Success, Finance, IT, etc. 
  • Play a role in budget development – Be sure to get involved with budget planning. Start research now for the tools you’d like to implement next year. If adding a new person to the team would take a lot of “Make It Happen” work off your plate so you can focus more on “Make It Matter” strategy, build the business case and include the new addition in your budget recommendations.

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