Facebook in-app search accelerates need for brands to invest in interesting content

Facebook in-app search accelerates need for brands to invest in interesting content, Facebook’s new in-app search launch may help the platform stay relevant for users, says Abbey Torrance, digital account manager at global media agency Carat, but brands need to up the stakes on content. | Marketing Magazine

Sourced through Scoop.it from: www.marketingmagazine.co.uk

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