A few weeks back I made this short rant on Linkedin which was sparked by a ton of proven, enterprise sales comrades I’ve talked to or known through the years who were miserable with their sales roles at their startup and want OUT.
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According to virality expert Jonah Berger, a marketing professor at Stanford University, the key to viral content is emotional arousal, particularly that evokes high-arousal emotions, like joy or fear. However, a new research by Jacopo Staiano of Sorbonne University and Marco Guerini of Trento Rise
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“Sales enablement is both a business discipline and a collection of technology. It encompasses the process, content, training and tools to help salespeople (and others involved in the buying journey) be more efficient and effective. Capabilities include sales content management, coaching, training, onboarding, and account management.
But in the past year, Gartner has been tracking…
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